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I Have You Like!
When I learned German, I learned that direct translation does not work well. If you wanted to tell someone you liked them, you could say, “Ich habe dich gern.” Translated word-for-word and not...
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Online Campaigns and Offline Behavior: Measuring Engagement
This post is the first in a series of three about the relationship between online campaigns and offline behavior. Part I: See, Think, Do Do online campaigns impact offline behavior? Yes, they do. How...
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Online Campaigns and Offline Behavior: In Search of Influence
This post is the second in a series of three about the relationship between online campaigns and offline behavior. Part II: In Search of Influence To figure out what people are interested in online,...
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Online Campaigns and Offline Behavior: Creating Your Strategy
This post is the third in a series of three about the relationship between online campaigns and offline behavior. Part III: Creating Your Strategy We know how hard it is to really calculate online to...
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How to Deliver a Don’t Ever Give Up Speech
This month’s Communicator of the Month is Jim Valvano. Jimmy V, as he was affectionately called, was best known for two things: Coaching the 1983 North Carolina State University men’s basketball team...
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Storytelling, Wanda Alston and a Spring Fling
The Wanda Alston Foundation As social marketers who work with nonprofit organizations, Vanguard has seen time and time again that storytelling builds a closer connection between a group’s mission and...
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#Hashtagging: Investing in Social Media
Social media is like a puppy. It’s engaging, attention-grabbing and gets slobber all over your shirt. In this analogy, the slobber consists mostly of YouTube comments. What’s better than one puppy?...
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What PR Pros Can Learn from Rolling Stone’s Mistakes
First page of the retracted UVA sexual assault story in the Rolling Stone’s December 4, 2014. The report is on Rolling Stone‘s coverage of the University of Virginia rape allegations case, and it’s...
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The Teddy Bear
“I love you, baby girl.” It’s a refrain in the new Duracell battery ad, a weeper that shows how one little girl deals with her daddy’s deployment and how a battery-operated teddy bear with her...
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Choose Your Own Adventure/Meaning/Inkblot
Patrick Zornow also contributed to this post. 1) Earlier this month, Patrick and Amy learned that the most effective approach to narrative persuasion is through relying entirely on the reader for...
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